If you're wondering how much an "I Love NY" t-shirt will cost you when shopping in New York City, it all depends on location and price.
The price varies from $10 to $20 with discounts if purchase in bulk. For example, if you want to purchase three or more you can get them for around $5 to $10.
The t-shirts as well as the sweater version of the iconic logo created by Milton Glaser and Bobby Zarem as part of an advertising campaign to promote tourism New York City in the 1970s, and later adopted by New York State for use on their advertising campaign, are sold at any souvenir shop throughout Manhattan.
